The alt-right wants to professionalize

Brimelow, Spencer, and Taylor say alt-right ideas are gaining momentum. And while it’s certainly true that the movement has become more and more well-known, it’s tough to imagine that a movement that delves into such questions as “Did you realize that you could tell the races apart by [microbes] living in your mouth?” (a question posed by Taylor at one point during the press conference) and that consists of an unquantifiable number of mostly anonymous people will gain mainstream legitimacy in the near future.
The kerfuffle over the press conference itself shows how far they have left to go in terms of the professionalization Spencer seeks. The three had originally tried to book a space at the National Press Club, before the club canceled their reservation. The organizers waited until shortly before the beginning of the press conference to announce where it would take place, at one point telling attendees to go to the Old Ebbitt Grill where they would be met by a man in a charcoal suit who would lead them to the exact location…

The press conference was billed as an explainer of the alt-right, but it was also focused on where the three men see things developing in the future, both politically and on a grander philosophical level. Brimelow sees the country breaking up geographically into different sections, while Spencer envisions a white ethno-state. But the matter of more immediate concern is still Trump’s campaign, which while not a perfect vessel for the alt-right is as close as anything has come, culminating in Trump’s hiring former Breitbart News chairman Steve Bannon, who has described Breitbart as “platform for the alt-right.” Alt-right members sneer not just at the left but also at movement conservatives, viewing them as relics who sold out on the issue that matters most: race. Brimelow dismissed National Review, for example, as a “cuckservative operation.”