But a funny thing has happened in the past three weeks, including this one: From a media optics perspective, Donald Trump is winning each of those weeks since that low point of his candidacy earlier in the month of August. And he’s doing it with basic hustle over his opponent.

It started with the visit to flood-ravaged Louisiana three days after the worst disaster to his the U.S. since Superstorm Sandy. President Obama dithered in Martha’s Vineyard, not even making a public statement on the devastation. Hillary Clinton — in-between multiple million-dollar fundraisers across the country — only issued a statement indicating she didn’t want to tour the area until she was sure it wouldn’t disrupt recovery efforts (now 20 days later, she still hasn’t gone).

Enter Trump, who, along with running mate Mike Pence, stole the media spotlight and even received generally favorable reviews (a rarity) after a Friday trip to the state.

Again, optics: Obama stayed on vacation. Clinton issued a terse statement. Trump got on a plane and surveyed a situation firsthand.

Trump won the week as a result. And the RCP average shrank from Clinton ahead by 7.9 points to just 5.7.