The new ad spending is the first indication of where Johnson is hoping to compete in the coming weeks. The former New Mexico governor’s campaign is spending $806,195 this month on radio ads in Colorado, Iowa, New Hampshire, New Mexico, Oregon, Utah and Wisconsin, according to a media buying source.

The campaign also is spending money on digital billboards as part of its advertising push, said Johnson campaign spokesman Joe Hunter. Additional advertising is expected through Labor Day, bringing the total spending to at least $1 million, he said.

One of the ads features Johnson arguing that “if a Democrat is elected president, if a Republican is elected president, in four years we will still be at war, America will be four years deeper in debt, we will have four more years of rising taxes.”

A second ad is Johnson arguing against a two-party system.