Where does the convention bounce come from?

It’s also important to understand exactly which voters give Clinton a convention bounce because that might guide her strategy going forward.

Some of her bounce will likely be from skeptical Bernie Sanders supporters. Many of the speeches during the convention — especially those given Monday night by Sanders and Massachusetts Sen. Elizabeth Warren — were meant to foster party unity. But some of the later speakers — Michael Bloomberg, vice presidential nominee Tim Kaine and President Obama — aimed their message directly at independent and persuadable voters.

So if Clinton’s bounce mostly comes from Sanders supporters, she may devote much of the remainder of her campaign to winning swing voters.