In his acceptance speech at the Republican convention, Donald Trump said,
“My opponent asks her supporters to recite a three-word loyalty pledge. It reads: ‘I’m With Her.’ I choose to recite a different pledge. My pledge reads: ‘I’m with you — the American people.'”
He went on to describe the ways he would be with voters. It was a really smart line that made Clinton’s tagline seem cold and entitled, out for herself. It made Trump seem like he was for the common man. “I’m with her” was used to great effect during the campaign. But all of a sudden the line conjured up negative feelings.
The Clinton campaign responded by changing her slogan. Or not changing it so much as adding to it. Now, on the backside of signs that say, “I’m with her,” there’s an additional tagline: “She’s with us.”
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