Reversal: Having dismissed data analysis earlier, Trump campaign rushes to catch up to Clinton

The presumptive Republican presidential nominee’s recent boast of an $11 million online fundraising surge has been aided by the Prosper Group, an Indianapolis-based digital firm that worked during the GOP primary for Trump rivals Ted Cruz and Marco Rubio, according to four operatives familiar with Trump’s data operation.

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To process all that cash, the Trump campaign this month brought on a company called Revv, which did work for the #NeverTrump movement, according to three Republicans.

And last week, the campaign’s top data officials met in San Antonio with officials from the Republican National Committee and a company called Cambridge Analytica to discuss how the firm could help target voters with narrowly framed micro-messages, according to operatives familiar with the meeting. But some of the operatives say there is internal disagreement about whether to hire the firm, which was paid more than $6.7 million by Cruz and his allies.

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