Marijuana shops are more lucrative than Whole Foods, by at least one metric

Despite its image as a kale-scented money pit, Whole Foods isn’t the most lucrative retail outfit. Apple stores, jewelry stores, Costco stores and now marijuana dispensaries actually tally more annual revenue per square foot.

Medical and recreational marijuana dispensaries have average annual revenue per square foot of $974, according to the 2016 Marijuana Business Factbook, released in March. That compares with $4,799 for an Apple store, $3,132 for a luxury jewelry store, and $930 for a Whole Foods.