Trump spokesperson Hope Hicks told marketing industry publication Advertising Age that the Trump campaign raised “$3.3 million on Tuesday and $3.4 million” on Thursday…

Using a very sophisticated digital marketing operation, the 2012 Obama campaign’s most successful appeal for donations, with the subject line “I will be outspent,” brought in $2.5 million.

And of course, who can forget when Trump misled the public about raising millions of dollars for veterans charities—forking over the cash only when called out through numerous media investigations…

“It’s just not plausible for Trump to have raised what he claims online from one email,” said Julia Rosen, the Director of Marketing at ActBlue, a progressive firm. “The Trump campaign has failed to do the basic digital organizing work, like collecting email addresses at every available opportunity. That’s meant he has an exponentially smaller list, and because he hasn’t been running a modern engagement program with the few people that are on the list, it’s likely the average list member is not very responsive to the rare asks Trump makes of them.”