On Thursday, the group is launching a multimillion-dollar online campaign against Donald Trump, targeting millennials with digital ads and a We Can Stop Hate website with shareable images of the real estate developer’s provocative tweets and a call for people share acts of kindness. The site, which seeks to harness the social media networks of millennials, also encourages young people to register to vote and will offer branded merchandise.
The first ad of the campaign features 17-year-old Dante Latchman of Las Vegas, whose fight against a rare form of cancer left him disabled. He is seen sitting on the floor of a living room, watching news footage of Trump mocking a disabled journalist. “I don’t want a president who makes fun of me,” Latchman says. “I want a president who inspires me, and that’s not Donald Trump.”
The spot echoes the theme of a TV ad the super PAC began running this month in swing states featuring the parents of a young girl with spina bifida.