Respondents were asked to rate the candidates on a scale ranging from zero (extremely unfavorable) to 100 (extremely favorable). Hillary Clinton received an average rating of 41 degrees and Trump received an average rating of 40 degrees. Only 43 percent of respondents rated Clinton favorably (above 50) while 55 percent rated her negatively (below 50). Trump did slightly worse — 40 percent of respondents rated him favorably while 57 percent rated him negatively.
Clinton and Trump weren’t unusual, however. None of the political figures included in the survey had an average rating above 50. Ted Cruz’s was 41, Bernie Sanders’s was 47 and President Obama’s was 46.
Moreover, even though both Clinton and Trump were viewed unfavorably overall, only a minority of respondents — 23 percent — had unfavorable opinions of both. The majority of respondents, 63 percent, rated one favorably and the other unfavorably: 33 percent of respondents rated Clinton favorably and Trump unfavorably, while 30 percent rated Trump favorably and Clinton unfavorably. Only 9 percent of respondents had a favorable opinion of both.
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