Danish company urges Danish couples to 'do it for mom'

A Danish ad urging couples to “Do It For Mom” has released a blush-inducing, tongue-in-cheek ad to encourage Danes to travel and get busy. (Warning: the video is NSFW.)

The video starts off with gloomy music and images of an elderly woman who seems to feel empty and sad without a grandchild by her side. “But don’t despair,” the announcer says. “We may have found the solution.” Citing statistics that suggest that couples have 51% more sex while on an exotic, romantic holiday, the ad then shows a young couple in a series of situations dripping with innuendo.

“Send your child on an active holiday and get a grandchild within nine months,” the ad cheerily suggests, before offering a booking discount of 1,000 DK (about $150) and an “activity package,” but also a special deal for singles wanting to mingle.

With a nosediving birth rate—in 2012, Danish women were having 1.73 births each—Denmark is searching for increasingly unorthodox methods to encourage a baby boom. The Scandinavian country is technically not behind the ad—travel company Spies Travels is—but Denmark isn’t exactly against the ad either.