Some NAs will break with tradition and not vote in November. Those who do will pick a side based on their answer to a simple yet profound question: “Whom do I distrust the least?”
That’s because they are not focused on policy or even principle, they are focused on personal candidate attributes, with honesty and integrity at the very top of their lists. And on these essential qualities, both candidates are in trouble.
In a survey I conducted last month, participants were given nine common criticisms of Clinton and asked to choose three that they were personally most concerned about. The top answer for NAs, by far: “she’s not trustworthy,” followed by a “lack of accountability.” They respect her experience, but being credentialed is different than being credible. The latter is far more important to the American people in general and the NA voter in particular.
Trump did no better. The top concerns among NAs from a list of 10 criticisms of Trump were hardly surprising: “Has an offensive and abrasive personality that reflects badly on America,” followed by “doesn’t have deep, core principles, so you’d never know where he stands or what he would do.”
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