How to sound charismatic

At a February 23 rally in Sparks, Nevada, Donald Trump pandered, as politicians are wont to do. He mentioned how “nobody loves the Bible more than I do,” and that “we have to change our system, folks,” and other things he believes to be pleasing to the median caucus-goer’s ear.

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But if you listen closely, you can detect how he panders not just with his words, but with how he says them:

“By the way I think I’m going to win the Hispanic vote,” Trump says, and then a little more loudly and emphatically, “Do you know in the state of Nevada I win with Hispanics?!” Then, softly again: “They know I’m going to bring jobs in. They know I’m going to take jobs away from Mexico and China and all these places.”

It’s this variation of pitch and volume, deployed strategically by politicians, that interests Rosario Signorello, a postdoctoral researcher in the Department of Head and Neck Surgery at ULCA’s David Geffen School of Medicine.

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