Fifer, at his company’s annual meeting this month, noted “anecdotal hints” of declining demand, but that in an election year “the rhetoric from both sides is likely to continue keeping consumers aware and thinking about their firearms rights.”

Clinton largely has replaced Obama as the poster child for firearms sales after making gun control a central plank of her campaign. It’s one of the few issues in which she is to the left of Sanders, her last remaining Democratic primary competitor.

It’s also a markedly different tone from her 2008 presidential primary race.

Eight years ago, Clinton criticized Obama for being insensitive to the Second Amendment when he was secretly recorded saying that frustrated Americans in small towns “cling to guns or religion.” Trying to appeal to white working-class Democrats, Clinton called Obama’s comments “elitist and out of touch.”

Obama referred to Clinton at the time as “Annie Oakley.”