The brand you love to hate is going away.

Time Warner Cable, which had the worst customer-service score in any industry according to a 2015 survey, won’t survive Charter Communications Inc.’s acquisition. Charter closed its $55.1 billion purchase of Time Warner Cable Inc. Wednesday, about a year after it announced the deal and more than two years after it put the New York-based cable provider in play with a hostile takeover offer.

Charter has decided to phase out the Time Warner Cable name over time, according to Alex Dudley, a company spokesman. Included in the rebranding effort is Bright House Networks LLC, the cable provider Charter bought in conjunction with Time Warner Cable last year for $10.4 billion.