Let’s take, as a first example, our old friend Karl Rove. Politico reports today that while Rove has been criticizing Trump in public, behind the scenes he and American Crossroads, the super PAC he helped found, are telling donors that Trump can beat Hillary Clinton, so everyone needs to be prepared to get behind him. Now why might that be?

Consider that American Crossroads and its sister “charitable” organization Crossroads GPS are together the premier vehicle for rich Republicans to play in elections. In 2012, they spent $176 million on the campaign, more than any other group. If Trump is the nominee and American Crossroads said, “Forget about this election — we won’t support Trump,” where would that leave them? On the sidelines, with no role to play (at least in the presidential race), no contributions coming in, no salaries for their staff, no commissions for their consultants, and no influence. When there’s a presidential election going on, the last thing political players like them want is to be left out of the game.

American Crossroads goes after the big money, but there is a whole universe of operators and organizations who depend for their incomes on convincing conservatives that by handing over $20 or $50 or $100 they can fight today’s bête noir, whether it’s Barack Obama or Hillary Clinton, and that with their contributions they can push back on social change and turn America back to the place it was when they were young. Once your name and address are on one of their lists, they’ll be bought and sold again and again, so you can be targeted with appeal after appeal for donations to do your part in fighting the good fight. It’s a gigantic grift — many of the organizations spend little on actual political work, and the contributions help line the pockets of the people who run them. In the last couple of years, even some conservatives have gotten uncomfortable with this gigantic grift. But too many people are getting a taste for it to be dismantled.