“Facebook can promote or block any material that it wants,” UCLA law professor Eugene Volokh told Gizmodo. “Facebook has the same First Amendment right as the New York Times. They can completely block Trump if they want. They block him or promote him.” But the New York Times isn’t hosting pages like Donald Trump for President or Donald Trump for President 2016, the way Facebook is.
Most people don’t see Facebook as a media company—an outlet designed to inform us. It doesn’t look like a newspaper, magazine, or news website. But if Facebook decides to tamper with its algorithm—altering what we see—it’s akin to an editor deciding what to run big with on the front page, or what to take a stand on. The difference is that readers of traditional media (including the web) can educate themselves about a media company’s political leanings. Media outlets often publish op-eds and editorials, and have a history of how they treat particular stories. Not to mention that Facebook has the potential to reach vastly, vastly more readers than any given publication.
With Facebook, we don’t know what we’re not seeing. We don’t know what the bias is or how that might be affecting how we see the world.
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