Seventy percent of married women who are likely general-election voters have an unfavorable opinion of the Republican front-runner, according to the Purple Slice online poll conducted by Purple Strategies for Bloomberg Politics. Almost 60 percent said the way Trump talks about women is offensive and embarrassing and makes him unacceptable as a presidential candidate, and more than half said the billionaire is setting a new low in negativity.

“The way Trump looks among married women puts Republicans in a deficit in a key group that they won before,” said Purple Strategies pollster Doug Usher. “Trump cannot win unless these numbers change.”

Women, particularly single women, tend to vote Democratic, but the married women subset has leaned more Republican. In the 2012 election, married women preferred Mitt Romney over President Barack Obama 53 percent to 46 percent, and since 1996 Republican presidential candidates have won the married women vote, according to Gallup.