Trump would be least-popular major-party nominee in modern times

They say he can reverse his favorability ratings over time by framing the fall contest around issues on which they believe Trump’s positions resonate powerfully across traditional demographics: the economy, trade and national security.

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Since Trump is not tethered to any particular ideology, his test may be convincing voters that he is not a hostile force and is fit to be president, rather than persuading them to buy into a sweeping conservative ideological project.

The Trump team insists that the power of his personality and the potency of his planned attacks on Clinton would win him new converts. And they are wagering that millions of working-class voters who for a generation have been politically dormant will rush to the polls and offset Trump’s sizable deficit with the ascendant electorate of women, minority and young voters.

“What you’ll find is across the board, in states like Pennsylvania or New York or New Jersey or Michigan, you’re going to have a bunch of blue-collar workers who have supported Trump in the past and will continue to do so,” Lewandowski said. “That broad appeal allows him to expand the electoral map.”

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