His appeal is broader than that. Take my friend Steve as an example. He runs a 15-person firm in New York City. It’s a business he started, and I assume he makes a lot of money. He’s very conservative politically. Last fall he told me he was supporting Trump. When I asked why, he explained he was tired of political correctness and sick of Wall Street bankers getting away with murder. And then he told me about the stresses of his business—specifically, that he works with people who sign contracts featuring non-compete clauses with major corporations. When their time is up and they’re ready to move on, their employers threaten them with legal action due to the non-compete clauses. These claims are without merit, Steve says, but litigating them would cost hundreds of thousands of dollars. So his people stay where they are. It’s unfair, he says.

What on earth, I asked, does he think Trump would do to help him and his clients with a non-compete problem? What does this have to do with anything? It’s the big guys, Steve said. The big guys are lording it over the little guys.

Now, in no way is Steve a little guy—except by comparison with major corporations. But he feels like the little guy.

This illuminated my understanding of the Trump phenomenon. His candidacy is an emotional outlet for his supporters. They have taken his message about “winning” and the “losers” who are running things and doing it badly—and they have applied it to their own circumstances. They could be the children of autoworkers for whom the lifetime employment their fathers (or grandfathers) enjoyed is a nostalgic memory. Or they could be Steve the small businessman, feeling under constant pressure and never able to relax into his own success. They feel beset, and they feel ill-used by the forces that have beset them. Trump is telling them he will fix it, even though his answer to how he will fix it is preposterous. Trade wars and deportations will not work and will have complex consequences we cannot begin to foresee. What’s more, chances are, many of his supporters know this.