YouGov’s latest research shows that Americans widely agree that it is a bad thing for a woman to be hairy (70%), but actually tend to think that it is a good (29%) rather than a bad (24%) thing for men to be hairy.

The persistent trend towards trimming and removing pubic and genital hair had, initially, made its greatest impact on women. The expectation gap is narrowing, however. Under-30s have the smallest difference between those who think women should remove hair from their genitals (54%) and those who think men should too (49%). Among people aged 30 to 44, the only other age group where most people expect women to remove hair down there (55%) the percentage who think men should reciprocate is only little over a third (37%).