“It may not be good for America, but it’s good for CBS,” he said of the presidential race.

Moonves called the campaign for president a “circus” full of mudslinging, and he hopes it continues.

“Most of the ads are not about issues. They’re like the debates,” he said.

“Bring it on Donald,” Moonves said.

“Donald’s place in this election is a good thing,” he said at the Morgan Stanley Technology, Media & Telecom Conference in San Francisco.

“There’s a lot of money in the marketplace” he said of political advertising so far this presidential season.