Few things are as painless to prepare as cereal. Making it requires little more than pouring something (a cereal of your choice) into a bowl and then pouring something else (a milk of your choice) into the same bowl. Eating it requires little more than a spoon, and your mouth. The food, which Americans still buy $10 billion of annually, has thrived over the decades, at least in part, because of this very quality: it’s convenience.

And yet, for today’s youth, cereal isn’t easy enough.

On Monday, the New York Times published a story about the breakfast favorite, and the most disconcerting part was this:

Almost 40 percent of the millennials surveyed by Mintel for its 2015 report said cereal was an inconvenient breakfast choice because they had to clean up after eating it.