The talk of shake-up echoes what happened in 2008 – when Clinton was on the verge of sacking her campaign manager and several top communications officials – before her surprise win here bailed out her beleaguered staff. Over time, however she slowly layered over top officials, essentially hiring old hands – like Hillaryland stalwart Maggie Williams and pollster Geoff Garin – to run the campaign while the previous staff were quietly relegated to subsidiary positions.

It’s not clear if that will happen again, but several people close to the situation said Clinton would be loathe to fire anyone outright and more inclined to add new staff.

“The Clintons are not happy, and have been letting all of us know that,” said one Democratic official who speaks regularly to both. “The idea is that we need a more forward-looking message, for the primary – but also for the general election too… There’s no sense of panic, but there is an urgency to fix these problems right now.”