One Obama ally who helped frame the 2012 Bain strategy added another line of likely attack: “He’s a landlord. Everybody f—ing hates their landlord.”

Hitting Trump on his perceived strength lacks the gut-punch impact of Trump’s recent rehash of Bill Clinton’s sex scandals, but people close to Clinton think the key to beating the real estate mogul is to undermine his oft-repeated assertion that he is a great businessman. And it fits in with Hillary Clinton’s personal philosophy of politics, often articulated to friends and allies, that “attacking an opponent’s strengths,” not their weaknesses, is the key to any presidential campaign.

“Why didn’t the Republicans do this against Trump already? The business stuff is really good fodder,” says veteran Democratic consultant Hilary Rosen, a Clinton supporter who is close to the campaign. “Look, there are real people who have been hurt from his multiple business dealings – real people with real problems… Those are charges the Republicans were reluctant to make. Democrats won’t make that mistake. Think Bain.”

Those attacks would come in conjunction with a larger, more obvious push by Hispanic and women’s groups to re-broadcast Trump’s greatest, most offensive hits.