Every stump speech during a primary contains four basic elements: 1) Self-promotion (this is not intended to be derogatory, all candidates must explain why they are the best choice and people should vote for them); 2) the policy laundry list (this doesn’t have to be detailed and in fact is generally very broad); 3) attacks against primary opponents; and 4) attacks against the other party. For each speech, I divided the speech into the four categories and noted the amount of time each candidate spent on each. Some other percent was spent on stuff that can’t be quantified (rhetorical fluff), and that’s why the percentages won’t add up to 100% in any case.

However, in order to fairly capture the extent to which the candidates attacked each other and/or the Democrats, I also kept a separate tally of the amount of times they leveled an attack against each other and/or the Democrats during the course of one of their other segments. For instance, one of Rubio’s favorite rhetorical devices is, when he is explaining his own policy to say “unlike Hillary Clinton, who has instead done [X],” where [X] is something very stupid. So I kept that tally as well, and I kept tally of every time the Republicans mentioned their primary opponents (instead of other Republicans in general). In order to count as a reference to primary opponents, they had to reference either the candidate’s name or a well known position they hold or thing they’ve said.

Here’s how the breakdown came out…