In an essay for The New Inquiry called Tinderization of Feeling, Alicia Eler and Eve Peyser write that Tinderization is a way for people, largely millennials, to make fast decisions by simplifying situations into a simpler ‘yes/no’ format.

Regular decisions, like choosing a show to watch, or a restaurant to eat at, have become even more difficult with the inundation of immediately available networks at your fingertips.

With Tinder, swiping through potential suitors allows people to make choices quickly—so quickly that it becomes like a game.

By swiping right time after time, users can pick so many options that they don’t actually have to make a choice, the authors explain.

This applies to all networks, as people continue to push aside human connection, and opt toward binary sorting techniques.