Former Florida Gov. Jeb Bush and his allied super-PAC plan to flood the New Hampshire TV airwaves ahead of the state’s Republican presidential primary, the Boston Herald reported Saturday.

The ad blitz includes $14 million in commercials in the New Hampshire and Boston markets, including two Super Bowl ads.

The move is designed to boost Bush’s struggling presidential campaign in a state where it’s critical for him to perform well. Bush and his team have come under scrutiny for spending $35 million on TV ads nationally with little to show.