YouGov conducted research in 17 countries across the world, asking what people most want from their lives in general, and confirmed the huge difference in emphasis on love between the Western and Eastern cultures.

Love is the top priority for six of the nine Western countries surveyed, but it is only the sixth highest priority as an average of the Eastern countries. In the East, better health is the top priority for five of the eight countries, while money ranks second on average – and first in Thailand and Saudi Arabia.