5. A nominated Trump would be a different figure. It is difficult to judge just how badly Trump would fare in a general election, since the conditions under which he would present himself to America as a nominee would look very different. Right now Trump divides the Republican Party and its allied media. He is the subject of withering attacks from many conservative commentators. This, in turn, frees up the mainstream media to assess Trump’s lies in fairly blunt terms. Rigorously down-the-middle reporters can call Trump a liar without fear of jeopardizing their nonpartisan credibility because they are echoing arguments made by many Republicans.
But a world in which Trump had won the nomination would look very different. In that scenario, the Republicans who currently have a strong incentive to tear him down would instead have a strong incentive to rally around their nominee and salvage his standing. A nominated Trump would bring onboard some Establishment advisers currently working for his rivals. Conservatives who insisted during the primary they could never support him would see in their nominee a different, more sober and thoughtful figure than the demagogue they had lambasted months before. And because Republicans would now be rallying around him, Trump would enjoy far more latitude for his wild claims. Fear of partisan bias would then dissuade the media from labeling Trump’s lies as lies.
The different media context facing Trump as a hypothetical nominee would translate into a more positive image. He would remain deeply polarizing, but his profile would more closely approach that of a regular Republican candidate, as opposed to one absorbing the unified disdain not only of liberals but of the mainstream media and half his own party. Trump’s favorable ratings, currently in the mid-30s, would probably rise into the low-to-mid-40s, while his unfavorable ratings, in the mid-50s, would decline a few points.
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