Voters don't want honest. They want strong.

On the other hand, the area in which Clinton and Trump dominate is the question of strength, and again their scores are almost identical. When asked “Would you say that Hillary Clinton has strong leadership qualities or not?” 60 percent of all voters said yes, versus 38 percent who said no. When asked “Would you say that Donald Trump has strong leadership qualities or not?” 58 percent of all voters said yes, versus 39 percent who said no.

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Clinton and Trump lead their respective fields on the strength question, too.

Finally, both dominate among Democratic and Republican voters who say that strong leadership is the most important attribute for a president. And in a show of the power of the strength issue, both lead among voters in their party who say honesty and trustworthiness are the most important attribute for a president.

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