The failure of the Jeb Bush PAC's autumn ad barrage

Was Jeb Bush SuperPAC’s big advertising push in early autumn the least effective multi-million dollar advertising campaign ever?

In mid-September, Jeb Bush’s SuperPAC, Right to Rise PAC, unleashed $24 million in advertising, mostly in key early primary states — $6 million in Iowa, $12 million in New Hampshire, $4.7 million in South Carolina, and the remainder elsewhere.

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Using the RealClearPolitics average as our measuring stick, Bush moved from 4.8 percent in Iowa on September 15 to… 4.8 percent today. He got as high as 7 percent on October 20.

In New Hampshire, he moved from 7 percent to… 7.6 percent today. He got as high as 9.5 percent October 18.

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