You won't live to see the final "Star Wars" movie

These new movies won’t just be sequels. That’s not the way the transnational entertainment business works anymore. Forget finite sequences; now it’s about infinite series. Disney also owns Marvel Comics, and over the next decade you can expect 17 more interrelated movies about Iron Man and his amazing friends, including Captain America: Civil War, two more Avengers movies, another Ant-Man, and a Black Panther (not to mention five new TV shows). Thanks to licensing agreements, Disney doesn’t own the rights to every Marvel property—Fox makes movies about the X-Men and related mutants like Gambit and Deadpool. So you’ll get interrelated comic-book movies there too. Warner Bros. Entertainment, which owns DC Comics, is prepping a dozen or so movies based on DC characters, with Batman v. Superman: Dawn of Justice and Suicide Squad in 2016, Wonder Woman, and eventually the two-part team-up Justice League. Warner is also trying to introduce Godzilla to King Kong (again). Paramount is working on a shared universe for its alien robot Transformers. Universal continues, with limited success, to try to knit together its famous bestiary (Frankenstein’s monster, Dracula, the Wolf Man, the Mummy, etc.).

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Everywhere, studio suits are recruiting creatives who can weave characters and story lines into decades-spanning tapestries of prequels, side-quels, TV shows, games, toys, and so on. Brand awareness goes through the roof; audiences get a steady, soothing mainline drip of familiar characters.

Forget the business implications for a moment, though. The shared universe represents something rare in Hollywood: a new idea. It evolved from the narrative techniques not of auteur or blockbuster films but of comic books and TV, and porting that model over isn’t easy. It needs different kinds of writers and directors and a different way of looking at the structure of storytelling itself. Marvel prototyped the process; Lucasfilm is trying to industrialize it.

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