As shown at Real Clear Politics here, Fiorina’s average, as gathered from major polling, is just 5.5%. This is only one month after her headline-grabbing performance at The Reagan Library where she came face-to-face with Trump (after he ridiculed her actual face), and more importantly, where she fiercely condemned Planned Parenthood, among other things. So what is happening?

It is hard to say for sure in this political climate, but GOP voter affection seems centered on whomever is the loudest at the moment. This can either be the candidate’s own doing, as seen many times with Trump, or the negative (and even incorrect) reporting of a candidate’s statements, as with Carson. To be sure, Carly Fiorina shines in the scheduled arena of the debate stage, and has risen after a strong performance. In the weeks between, however, her less bombastic but solid style doesn’t make waves, and as William A. Jacobson at Legal Insurrection said of Carly, “Out of sight, out of mind.”