One-third of American adults, if alive during the Holocaust, would refuse to hide a Jew from the Nazis.

That data comes courtesy of a scientific poll conducted as part of an odd marketing ploy to promote the digital release of the film Return to the Hiding Place, which tells the true story of Christians who risked death to shelter Jews from Nazis seeking to ship them off to death camps during World War II.

The film, in fact, is similar to 1975’s The Hiding Place, only this time around the story is told from the perspective of a physics student who refuses to join Germany’s Nazi party.