Rick Perry, George W. Bush, and the death of the cowboy conservative

Younger, more diverse, and cosmopolitan voters aren’t so much embracing liberalism as they are rejecting what might be described as a caricature of a Republican. It’s an image, largely of Republicans’ own creation, that repels these voters culturally and aesthetically. A 2014 survey of millennials, for example, demonstrated that “[o]ften, they decided they were liberals because they really didn’t like conservatives.”

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The stereotypes that George W. Bush helped cement about the “dumb” swaggering cowboy made it almost impossible for Rick Perry to reinvent himself. The two men were never particularly close, but the prospect of electing another Texas governor (literally, the next Texas governor after Bush) was always going to be a tough sell, especially since the two were stylistically very similar. Bush left office extremely unpopular, and didn’t just damage the Republican brand; he did specific damage to a particular type of Republican.

Consider the case of George Allen, who was thought of as a bit of a rock star as governor of Virginia and U.S. senator. Political insiders viewed him as the likely GOP nominee in 2008. But he fell apart, and I don’t think it was just the “macaca” gaffe that did it. It was also the Confederate flag, the cowboy boots, and the “Welcome to America and the real world of Virginia” line. (People assumed he reserved that for the young man he called “macaca.” In fact, this was his shtick. Allen said virtually the same thing to me the first time I met him and told him I was from Maryland).

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