YouGov’s latest research shows that a large number of Americans do report feeling bad about their body after seeing an advertisement. While 55% of Americans say that they have not felt bad about their body after seeing an ad, 38% have. Women (49%) are almost twice as likely as men (26%) to say that they have felt bad about how they look after looking at an ad. 

Asked whether the priority of the media and society should be to encourage people to be healthy or to feel good about their body as it is, 60% of Americans say that the media should focus on making people feel good about their bodies. 40% want the media to focus on encouraging people to not be overweight. Again there is a notable gender split on this issue, as men (49%) are much more likely than women (32%) to say that the media should focus on encouraging people to not be overweight.