Love and big data: Scientists believe they've discovered a simple formula for happy relationships

These expectations are crazy-making, and it’s no wonder scientists have jumped in to try to save us. In the 1930s, sociologists began to generate charts to try to predict what kinds of love marriages would last a lifetime. You could take your own personality traits—loves sewing circles?—and plot them against your beau’s to forecast the happiness and stability of your match. 1

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Starting the ’70s, with divorce on the rise, social psychologists got into the mix. Recognizing the apparently opaque character of marital happiness but optimistic about science’s capacity to investigate it, they pioneered a huge array of inventive techniques to study what things seemed to make marriages succeed or fail. They had partners write down everything they hated or loved about each other and then studied how close the pair subsequently sat together on a couch. They even generated fights, instructing couples to argue over how to pack the car for a vacation while each partner twiddled dials under the laboratory table assessing their mate’s helpfulness. One study showed that couples who did novel things together fared better; another revealed that intense emotions, once believed to be a sign of immaturity in love, could be worked with to create very deep intimacy. Given how central our love partner had become to our well-being—research had begun to show a good marriage was more predictive of long-term health than eating right or not smoking—Sue Johnson of the Ottawa Couple and Family Institute told me she felt like she was “in the most exciting revolution that’s happened in the 20th century for human beings.”

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“Imagine proving all those poets and philosophers from way back wrong!” she said. “Finally, we can make sense of love and actually shape it with deliberation.”

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