Some, including Mr. Ramos, said that their networks have covered Mr. Trump more aggressively than their mainstream counterparts, which until recently, at least, largely dismissed Mr. Trump as a summer amusement — less a serious candidate than a ratings bonanza in the form of a bombastic reality television star. (After the dust-up with Mr. Ramos on Tuesday night, the National Association of Hispanic Journalists issued a statement condemning Mr. Trump.)
Mr. Ramos, who earlier this month delivered a searing indictment of Mr. Trump, calling him, “the loudest voice of intolerance, hatred and division in the United States,” attributed the difference in approach to how directly the issue of immigration affects Latino Americans.
“This is personal, and that’s the big difference between Spanish-language and mainstream media, because he’s talking about our parents, our friends, our kids and our babies,” Mr. Ramos said in a telephone interview…
An analysis of news, blogs and forums by Crimson Hexagon, a nonpartisan social media analytics software company, also found that overall mentions of Mr. Trump in the Spanish-language news media since he announced his candidacy were 69 percent negative, but were less negative — 58 percent — in the English-language news media.
Critics of the Spanish-language news coverage, including Mr. Oliver-Méndez, say that the Hispanic press is engaging in advocacy and not journalism.