Taken as a whole, 72% of the British public place themselves at the completely heterosexual end of the scale, while 4% put themselves at the completely homosexual end and 19% say they are somewhere in between – classed as bisexual in varying degrees by Kinsey. Of the people that do place themselves in this 1-5 area, the majority incline away from homosexuality – 15% are closer to the heterosexual end, 2% directly in the middle and 2% are closer to the homosexual end.

With each generation, people see their sexuality as less fixed in stone. The results for 18-24 year-olds are particularly striking, as 43% place themselves in the non-binary area between 1 and 5 and 52% place themselves at one end or the other. Of these, only 46% say they are completely heterosexual and 6% as completely homosexual.