And what about Trump’s habit of bluster and self-complimenting? Every time he opens his mouth he is saying something about the Trump brand being fabulous or amazing or great. The rational part of your brain thinks this guy is an obnoxious, exaggerating braggart. But the subconscious parts of your brain (the parts that make most of your decisions) only remember that something about that guy was fabulous, amazing and great.

If you’re keeping score, in the past month Trump has bitch-slapped the entire Republican Party, redefined our expectations of politics, focused the national discussion on immigration, proposed the only new idea for handling ISIS, and taken functional control of FOX News. And I don’t think he put much effort into it. Imagine what he could do if he gave up golf.

As far as I can tell, Trump’s “crazy talk” is always in the correct direction for a skilled persuader. When Trump sets an “anchor” in your mind, it is never random. And it seems to work every time.

Now that Trump owns FOX, and I see how well his anchor trick works with the public, I’m going to predict he will be our next president. I think he will move to the center on social issues (already happening) and win against Clinton in a tight election.