The challenge here is the same one that’s bedeviled his campaign from the start: how to paint himself as something new and   fresh as a member of a political family that’s long been familiar to New Hampshire voters. He uses words like “disruption” and talks about how great Uber is. He speaks in Spanish and talks about how Republicans cannot survive without reaching out to the Latino community. He told one voter that he supported term limits for Congress, because it’s important to get new blood into positions of power.

“The talent that exists in Florida’s legislature is better [because of it],” he said.

Of course, it’s not the easiest argument for Bush to make, since his name is synonymous with the past. It’s become a cliché, but that doesn’t make it any less true, that his surname is both his biggest asset and his biggest liability.