According to a new report, Jenner’s ESPY award originated as a pitch from her representatives to ESPN. Per RadarOnline, Jenner’s camp suggested to the network that she receive the award and offered public relations plugs on her upcoming reality show in return.

“They suggested that she receive the Arthur Ashe award,” a source told the website. “It was a brilliant move because the executives at ESPN loved the idea, and immediately began making sure it got done. Caitlyn’s journey to accepting the award will also be featured on her upcoming reality show, ‘I am Cait.’”

According to the report, the negotiations with ESPN started as Jenner’s team was finalizing the terms of her April interview with Diane Sawyer on fellow Disney property ABC’s “20/20.” That interview netted the program’s biggest rating  in 15 years.