This research shows that New Jersey is the only state in the country which people tend to have a negative opinion of. 40% of Americans have an unfavorable opinion of New Jersey while 30% have a favorable opinion of the state, giving the state a net favorability rating of -10%. In contrast, Alabama, the second least popular state in the country, has a net favorability rating of +8%, as 39% of Americans have a favorable view of Alabama and 31% have an unfavorable opinion. After Alabama the least popular states are Illinois (+9%), Mississippi (+9%) and Indiana (+12%). 

Hawaii is the most popular state in the union with a net favorability rating of +56%, with 67% of Americans having a favorable view of the state and only 11% having an unfavorable opinion. Hawaii is followed by Montana (+43%), Wyoming (+42%), Alaska (+42%) and Maine (+42%).