The trend that worries conservative thinker Sabrina Schaeffer is this: Three elections ago, nearly half of all working mothers chose George W. Bush. In 2008, the share dropped to 40 percent for Sen. John McCain. By 2012, only about a third backed Mitt Romney.
But even more alarming to Schaeffer is that few, if any, of the current presidential candidates have made the needs of female breadwinners a centerpiece of their campaigns.
“For years now, Democrats have been saying: We are focused on women in the workplace,” said Schaeffer, executive director of the Independent Women’s Forum, a nonprofit organization that promotes conservative policies. “For whatever reason, Republicans keep ignoring these issues. It’s the absolute worst thing they can do. They need to understand, engage and offer better solutions. They can’t be afraid.”
Schaeffer is among a chorus of conservatives who have grown frustrated — and increasingly vocal — about the lack of proposals from GOP candidates that could help reverse this exodus of swing voters from the party.