Note to GOP strategists: Scandals only make the Clintons stronger

Suggestion #3. Out-Clinton the Clintons. Notice what the Clintons do when serious allegations surface. They go out and give speeches. About campaign finance reform. Or juvenile justice reform. The key word, of course, is “reform.” As in change. As in the future.

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They don’t worry about Washington-manufactured crises— such as counting how many times Hillary Clinton has answered questions from the press. (The latest pseudo-Clinton scandal.) They only care about that if it has an impact on people outside the Beltway. And then they adjust and adapt.

Bill and Hillary Clinton learned long ago what should be obvious to anyone spending a day in politics: Voters care about their own lives, their own futures, far more than they do about the latest Washington feeding frenzy. Ideas trump innuendo. This is why the Clintons keep winning.

Until the GOP gives us its obsession with the former First Family. Until it positions itself as the party of the future and the Clintons, implicitly, as relics of the past, then the party is going to be in for another shock next year—this one even bigger than 1992.

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