Why do we experience awe?

Now, recent research of ours, to be published in next month’s issue of the Journal of Personality and Social Psychology, provides strong empirical support for this claim. We found that awe helps bind us to others, motivating us to act in collaborative ways that enable strong groups and cohesive communities.

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For example, in one study we asked more than 1,500 individuals across the United States a series of questions to assess how much awe, among other emotions, they experienced on a regular basis. In an ostensibly unrelated part of the study, we gave each person 10 lottery tickets that would be entered in his (or her) name for a cash prize drawing. We told each person that the tickets were his to keep, but that if he wanted to, he could share a portion of them with another unidentified individual in the study who had not received any tickets.

We found that participants who reported experiencing more awe in their lives, who felt more regular wonder and beauty in the world around them, were more generous to the stranger. They gave approximately 40 percent more of their tickets away than did participants who were awe-deprived.

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