Millennials who are active on social media are more likely to say that the term millennial describes them very or somewhat well. Nearly half millennials who report using Twitter (48 percent) or Tumblr (51 percent) at least daily call themselves “millennials,” compared to 31 percent and 31 percent who say they never use the platform, respectively. In fact, identification as a millennial drops 16-percentage points—from 37 percent to 21 percent—simply if Internet is or isn’t available at home.
Education also impacts identification. Millennials with a college degree are roughly twice as likely as those with a high school degree or less to say “millennial” describes them well—47 percent and 24 percent, respectively.