Why companies are driving social change

While big companies can command media attention to promote social change, there is a shift happening under the radar as well; specifically, promoting change from within.

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Take Hilton Worldwide. Hilton is an essential part of a growing movement to promote veterans’ hiring, a great need in our country. Hilton recognized before most that veterans were a natural fit for their corporate structure and their values of integrity, ownership and teamwork. As a result, Hilton Worldwide has made a quiet commitment to hire 10,000 veterans within the next five years and to provide the training and educational opportunities to support their transition.

There is also a huge role for smaller scale, less “brand-name” activism. I run a small technology company that was founded to “do well by doing good.” I left my career as a teacher and guidance counselor to fill a void I recognized in the market: There was a need to provide educators with tools that could engage students of all ages emotionally, as well as cognitively.

As Plato said over 2,000 years ago, “All learning has an emotional base.” Individuals must be absorbed in a learning experience in order for them to apply the lessons in real life—for the betterment of themselves and society. I have been working to build those tools ever since.

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