Neo-Prohibitionists have jumped on the ice cream maker, warning of the potential harms of pairing a food kids like with a drink adults like.
“It’s a crass, corporate greedy move to put a brand name like Ben & Jerry’s on a beer,” said Bruce Lee Livingston, executive director of the group Alcohol Justice, in remarks reported by USA Today. “It’s bad for children—who will start looking at beer as the next step after ice cream.”
I’d be surprised if ice cream-flavored beer appealed to anyone, let alone children, who are prohibited by law from buying the product. (Maybe it’s my personal bias against anything boasting a salted caramel flavor.) But let’s suppose Livingston is right, and the pairing is a gateway drug. If we assume that, why stop there? Let’s take this sort of reasoning to its logical conclusions—and look at Ben & Jerry’s ice cream itself.